Creating an effective City or Destination Brand Strategy that brings all stakeholders together at the beginning of the process is central to igniting advocacy, pride and a genuine sense of ownership amongst all interested parties. It paves the way for the brand to...

The purpose of ongoing Community & Stakeholder Engagement and Consultation throughout the Place Branding and Place Making transformation process in a City or Destination is to obtain community input, ideas and buy-in to the vision, objectives and initiatives for the...

After a natural disaster and economic collapse, Iceland needed an unconventional campaign to revive its largest industry: tourism. The Island embarked on a multi-year social media campaign that has generated double-digit growth year over year. In half a decade,...

Innovative interactive digital experiences now form an important component to be integrated as part of any digital marketing campaign for Place Branding of a City or Destination. The integration of these interactive experiences provides an opportunity for deeper...

Given the key global priority placed on authentically unique cultural experiences by Millennials, any City or Destination Place Branding Strategy should focus on the quality, uniqueness and emotional uplift of those experiences; the joy of mixing and engaging with...

To effectively meet the Millennial target market, it is important within any broader Place Branding Strategy Rollout to develop a broader array of experiences and temporary and permanent activation of areas of the City or Destination that respond to their specific...