Market data analysis & key global demographic trends
Consumer trends and the experience economy
Target markets and competitive analysis
Qualitative consumer ‘mind and mood’ behavioural research
Identifying future trends
Stakeholder, industry and community consultation and insights
Federal, state and local government advocacy and relationship building
Active participation in tourism sector advocacy
Board and Executive briefings and engagement
Creation and implementation of:
Strategic review of existing tourism, leisure and entertainment offerings
Key markets, visitor profiles and customer experience strategy (crucial in today’s Experience Economy)
Determining strategic priorities
Master planning and development strategy
Precinct activation and experiential strategies
Long term brand positioning strategy
Communications strategy (stakeholder, industry and community)
Integrated marketing strategy
All great brands enjoy enduringly personal, emotionally rich relationships with their customers.
Like all relationships, brands need to constantly evolve to keep their customer experience fresh, relevant and exciting in today’s intensely competitive global marketplace.
Tourism Think Tank has decades of experience in redefining, repositioning, relaunching and rebuilding brands that have lost their way.
We help get you back in the business of again winning your customers’ hearts, minds, and loyalty.