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Presentations, missives, forecasts, thought bubbles or the latest research – you’ll find it in our blogs here.

The Experience Economy

Common to virtually all of humanity is the insatiable yearning for cultural immersion into entirely new and exciting experiences when they visit another country. A wanderlust that is part of our visceral fabric; indelibly imprinted in all human DNA. Experiences that...
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Tourism’s New Frontier

The pervasive motivational power of the primal human desire for cultural immersion into new tourism experiences is driving the future of tourism. It is this irrepressible yearning to escape to the excitement of new cultural experiences - with their accompanying status...

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The China Juggernaut

Are you across the rapidly changing market and huge potential of the China juggernaut? Today, more than ever, embracing genuine breakthrough creativity and ingenuity to differentiate new quality tourism infrastructure, experiences and brands to the hugely competitive...

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Differentiating new tourism infrastructure

The pervasive motivational power of the primal human desire for cultural immersion must be at the forefront of thinking surrounding new tourism experiences. It is this irrepressible yearning to escape to the excitement of new cultural experiences - with their...

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Behavioural Insights of the Chinese Millennial

TRAVEL Many young first-time Chinese millennials start their travel “career” as a (semi )independent international traveller given their experience pf travelling with their proportionately more wealthy parents (than previous generations). These free and independent...

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Authentically branded cultural experiences

The reality is that today’s demanding tourists (particularly the typical high-yield, FIT long-haul tourists who visit Australia) overwhelmingly aspire to experience authentic ‘bragging rights’ differences when they travel. In physical infrastructure and its design; in...

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