by tttadmin | Apr 15, 2019 | Uncategorized
Cities have increasingly realised the value of creating a distinctive and enduring brand image to attract residents, tourists and business. Many have turned to overhauling their existing brand in the quest for a more impactful, contemporary and authentic positioning....
by tttadmin | Apr 15, 2019 | Uncategorized
Creating an effective City or Destination Brand Strategy that brings all stakeholders together at the beginning of the process is central to igniting advocacy, pride and a genuine sense of ownership amongst all interested parties. It paves the way for the brand to...
by tttadmin | Apr 15, 2019 | Uncategorized
The purpose of ongoing Community & Stakeholder Engagement and Consultation throughout the Place Branding and Place Making transformation process in a City or Destination is to obtain community input, ideas and buy-in to the vision, objectives and initiatives for...
by tttadmin | Apr 15, 2019 | Uncategorized
After a natural disaster and economic collapse, Iceland needed an unconventional campaign to revive its largest industry: tourism. The Island embarked on a multi-year social media campaign that has generated double-digit growth year over year. In half a decade,...
by tttadmin | Apr 15, 2019 | Uncategorized
Innovative interactive digital experiences now form an important component to be integrated as part of any digital marketing campaign for Place Branding of a City or Destination. The integration of these interactive experiences provides an opportunity for deeper...
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